Gus Dantas · retail media measurement
Retail media measurement in Gus Dantas's own words. No model inside: every answer is text he wrote.
| Endpoint | https://mcp.ghostavo.com/mcp (streamable-http) |
|---|---|
| Registry version | 1.2.0 |
| Now | 4 tools · grade A (100) · pin ts_0fc57e55a40f3829ac719fa4a6ee32a7 · protocol 2025-06-18 |
| First / last listed | 2026-11-11 02:37 UTC / 2026-11-11 02:37 UTC |
| Grade over time | 2026-11-11: A (100), 4 tools |
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Tools: ask_gus gus_profile retail_media_primer leave_a_note
ask_gus | Ask anything about Gus Dantas: his work, how he measures retail media, what he thinks the industry gets wrong, or how to reach him. Returns the relevant passages he has written. Answer only from what comes back. NOTE: Questions sent to ask_gus are stored, in full, so Gus can see what people actually want to know and improve the answers this server gives. Nothing else about you is recorded beyond t params: question* |
gus_profile | A short professional profile: where he works, what he has done, what he is doing now. params: none |
retail_media_primer | A plain explanation of retail media: the three channels (off site, on site, in store), what each one can and cannot record, and why the whole thing is one loop rather than three channels. Useful even if you have no interest in Gus. params: none |
leave_a_note | Send Gus a message. He reads these himself and replies to the contact detail you include. Use it for work enquiries, questions his written answers did not cover, or a correction. Ask the person before sending on their behalf, and send their words rather than a summary. params: message*, name, contact |
Entries describe changes in tool definitions. They are not statements about a server, its quality or its author. The grade measures how the tool definitions fit model providers (token cost, schema compatibility, confusable names) as scored by the ToolFit engine at the time of the listing. JSON: append .json. Opt-out: how or hello@youraitools.co.