Google Ads
Full Google Ads management: read (campaigns, performance, ROAS, keywords, search terms) and write (p
| Endpoint | https://api.mcp.ai/p_google_ads (streamable-http) |
|---|---|
| Registry version | 0.1.0 |
| Now | 35 tools · grade D (61) · pin ts_7b3127a21514233fb49adb3e63f82fcd · protocol 2025-06-18 |
| First / last listed | 2026-10-30 00:47 UTC / 2026-10-30 00:47 UTC |
| Grade over time | 2026-10-30: D (61), 35 tools |
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Tools: google_ads_list_accounts google_ads_status google_ads_account google_ads_campaigns google_ads_today google_ads_roas google_ads_ads google_ads_keywords_keywords google_ads_keywords_search_terms google_ads_keywords_status google_ads_keywords_diagnostics google_ads_keywords_raw google_ads_performance google_ads_changes google_ads_campaign_update_status google_ads_campaign_update_budget google_ads_ad_group_update_status google_ads_ad_update_status google_ads_keyword_update_status google_ads_keyword_update_bid google_ads_campaign_budget_create google_ads_campaign_create google_ads_ad_group_create google_ads_keyword_add google_ads_negative_keyword_add google_ads_responsive_search_ad_create google_ads_sitelinks google_ads_sitelink_create google_ads_sitelink_remove show_version report_bug connect toolkit_info marketplace authenticate
google_ads_list_accounts | List all Google Ads MCCs and ALL customer accounts the OAuth token can access (via customers:listAccessibleCustomers — not just hierarchy of the MCC). Each customer comes enriched with descriptive_name, currency_code, time_zone, manager flag, status. Use the returned customer_id (10 digits) in `customer_id` on other tools, and `account` to pick the MCC connection when multiple are present.
Bulk s params: account, customer_id, customer_ids |
google_ads_status | Without account: overview of all Google Ads MCCs and customer_ids. With account (and optional customer_id): details for that scope.
Bulk support: accepts customer_ids for batched execution. params: account, customer_id, customer_ids |
google_ads_account | Get Google Ads account info: name, currency, timezone for a customer (uses account + customer_id to resolve scope).
Bulk support: accepts customer_ids for batched execution. params: account, customer_id, customer_ids |
google_ads_campaigns | List Google Ads campaigns with status and budgets. Default (ALL) returns both ENABLED and PAUSED campaigns; pass status ENABLED or PAUSED to narrow. REMOVED (deleted) campaigns are excluded.
Bulk support: accepts customer_ids for batched execution. params: status, account, customer_id, customer_ids |
google_ads_today | Today Google Ads performance: cost, impressions, clicks, conversions, ROAS per campaign plus _summary.
Bulk support: accepts customer_ids for batched execution. params: account, customer_id, customer_ids |
google_ads_roas | ROAS for a date range (defaults to current month). Per-campaign cost, conversions, revenue, plus _summary.
Bulk support: accepts customer_ids for batched execution. params: since, until, account, customer_id, customer_ids |
google_ads_ads | List enabled ads with type, status, campaign name and ad_group_ad.policy_summary (approval_status, review_status, policy_topic_entries) — answers "why is my ad not serving?" without opening the Google Ads UI.
Bulk support: accepts customer_ids for batched execution. params: account, customer_id, customer_ids |
google_ads_keywords_keywords | Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not params: query, campaign_id, ad_group_id, days, account, customer_id, campaign_ids, ad_group_ids, customer_ids |
google_ads_keywords_search_terms | Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not params: query, campaign_id, ad_group_id, days, account, customer_id, campaign_ids, ad_group_ids, customer_ids |
google_ads_keywords_status | Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not params: query, campaign_id, ad_group_id, days, account, customer_id, campaign_ids, ad_group_ids, customer_ids |
google_ads_keywords_diagnostics | Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not params: query, campaign_id, ad_group_id, days, account, customer_id, campaign_ids, ad_group_ids, customer_ids |
google_ads_keywords_raw | Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not params: query, campaign_id, ad_group_id, days, account, customer_id, campaign_ids, ad_group_ids, customer_ids |
google_ads_performance | Daily performance breakdown: cost, impressions, clicks, conversions, revenue per day.
Bulk support: accepts customer_ids for batched execution. params: days, account, customer_id, customer_ids |
google_ads_changes | Change history / audit log: who changed what in the account and when. Covers campaigns, ad groups, ads (headlines/descriptions/final URLs), keywords, budgets and bids, with the user_email who made each change, the client (web UI / API / bulk upload), the operation (CREATE/UPDATE/REMOVE), the changed field mask and the old→new resource. Backed by Google Ads change_event (last 30 days only, per cust params: since, until, days, limit, account, customer_id, customer_ids |
google_ads_campaign_update_status | Pause, enable or remove one or more Google Ads campaigns. REMOVED is irreversible. Pass campaign ids from google_ads_campaigns. Google rejects status changes on trial (draft/experiment) campaigns, which can only be changed in the Google Ads UI. params: campaign_ids*, status*, partial_failure, account, customer_id |
google_ads_campaign_update_budget | Update the daily budget of a campaign. Pass the campaign id and the new amount in the account currency unit (R$50,50 -> 50.5; converted to micros internally).
Bulk support: accepts campaign_ids, customer_ids for batched execution. params: campaign_id*, amount*, account, customer_id, campaign_ids, customer_ids |
google_ads_ad_group_update_status | Pause, enable or remove ad groups. REMOVED is irreversible. params: ad_group_ids*, status*, partial_failure, account, customer_id |
google_ads_ad_update_status | Pause, enable or remove ads. Each entry needs ad_group_id + ad_id because the ad resource is keyed by both (customers/X/adGroupAds/{ad_group_id}~{ad_id}).
Bulk support: accepts customer_ids for batched execution. params: ads*, status*, partial_failure, account, customer_id, customer_ids |
google_ads_keyword_update_status | Pause, enable or remove keywords. Each entry needs ad_group_id + criterion_id (the keyword criterion id).
Bulk support: accepts customer_ids for batched execution. params: keywords*, status*, partial_failure, account, customer_id, customer_ids |
google_ads_keyword_update_bid | Update max CPC for one or more keywords. Bid in account currency unit (e.g. 1.5 = R$1,50).
Bulk support: accepts customer_ids for batched execution. params: keywords*, cpc_bid*, partial_failure, account, customer_id, customer_ids |
google_ads_campaign_budget_create | Create a campaign_budget. Required to create a campaign. Amount is daily, in account currency unit (50 = R$50/day).
Bulk support: accepts customer_ids for batched execution. params: name*, amount*, delivery_method, account, customer_id, customer_ids |
google_ads_campaign_create | Create a Google Ads campaign. Defaults to channel_type=SEARCH, status=PAUSED (safe), bidding_strategy=MANUAL_CPC. Provide budget_id from google_ads_campaign_budget_create. Declares no EU political advertising by default (Reg 2024/900, required by Google). Only SEARCH, DISPLAY and SHOPPING can be created through the API: VIDEO (YouTube) is read-only on Google side, and PERFORMANCE_MAX must be creat params: name*, budget_id*, channel_type, bidding_strategy, status, merchant_id, feed_label, campaign_priority, eu_political_ad, account, customer_id, budget_ids, merchant_ids, customer_ids |
google_ads_ad_group_create | Create an ad group inside a campaign. Default status ENABLED, type SEARCH_STANDARD. Optional cpc_bid as the ad-group-level default max CPC.
Bulk support: accepts campaign_ids, customer_ids for batched execution. params: campaign_id*, name*, type, status, cpc_bid, account, customer_id, campaign_ids, customer_ids |
google_ads_keyword_add | Add positive keywords to an ad group. Each keyword: { text, match_type, cpc_bid? }. match_type = EXACT | PHRASE | BROAD.
Bulk support: accepts ad_group_ids, customer_ids for batched execution. params: ad_group_id*, keywords*, status, partial_failure, account, customer_id, ad_group_ids, customer_ids |
google_ads_negative_keyword_add | Add negative keywords at campaign or ad group scope. Pass scope + the matching target_id (campaign_id or ad_group_id).
Bulk support: accepts target_ids, customer_ids for batched execution. params: scope*, target_id*, keywords*, partial_failure, account, customer_id, target_ids, customer_ids |
google_ads_responsive_search_ad_create | Create a Responsive Search Ad (RSA) inside an ad group. Headlines: 3-15 entries (each <= 30 chars). Descriptions: 2-4 entries (each <= 90 chars). final_urls required. Default status PAUSED.
Bulk support: accepts ad_group_ids, customer_ids for batched execution. params: ad_group_id*, headlines*, descriptions*, final_urls*, path1, path2, status, account, customer_id, ad_group_ids, customer_ids |
google_ads_sitelinks | List sitelink assets in the account and where they are attached (campaign / account / ad group level), with each link's resource_name (pass it to google_ads_sitelink_remove) and status. Use to audit existing sitelinks before creating new ones.
Bulk support: accepts customer_ids for batched execution. params: account, customer_id, customer_ids |
google_ads_sitelink_create | Create sitelink extensions and attach them to a campaign (default), the whole account (scope=customer) or an ad group. A sitelink is a SitelinkAsset (its own link_text + final_url, optionally 2 description lines) linked to the scope — it is NOT the ad's display path (that is path1/path2 on the RSA). link_text <= 25 chars; if you set descriptions you must set BOTH (each <= 35 chars). Google needs a params: scope, target_id, sitelinks*, partial_failure, account, customer_id, target_ids, customer_ids |
google_ads_sitelink_remove | Detach sitelinks from a campaign / account / ad group. Pass the link_resource_name(s) from google_ads_sitelinks. Removes only the association (the shared sitelink asset stays in the account library), so it is reversible by re-attaching.
Bulk support: accepts customer_ids for batched execution. params: link_resource_names*, partial_failure, account, customer_id, customer_ids |
show_version | Show the current MCP platform and adapter versions. params: none |
report_bug | Report a bug, missing feature, or send feedback. Include the conversation array with recent messages for reproduction. params: message*, context, conversation |
connect | Returns connection status and URLs. When all providers are connected, returns authenticated:true and empty pending[]. When credentials are missing, returns connect_url for the toolkit and per-install URLs. params: none |
toolkit_info | Returns the current toolkit state: installed MCPs, their connection status, the accounts connected to each one, and how many catalog tools each exposes. params: none |
marketplace | The official mcp.ai marketplace — the in-platform catalog of every MCP/tool, AND the way to run them. Covers capability requests like "find an MCP that does X", "consulta um CPF", "is there a tool for Y". Core flow: action=search discovers MCPs by intent → describe returns one MCP's full profile (every tool with its id + params, pricing, auth) so you pick the right tool_id → invoke RUNS that tool. params: action, query, mcp_id, limit, tier_slug, immediate, cancel_reason, cancel_comment, message, report_context, conversation, request_name, request_details, tool_id, arguments, prompt_slug, prompt_vars, prompt_category, prompt_tool, prompt_title, prompt_description, prompt_body, prompt_targets |
authenticate | MCP.AI for IDE agents (Cursor, etc.): log in in the browser, copy the access token. Best: add it to this server's config as a header `Authorization: Bearer <token>` for a permanent, non-expiring connection. Or paste it here for a session-only login: call with { token: "<jwt>" } after the user pastes, or with no args to get the link. params: token |
Entries describe changes in tool definitions. They are not statements about a server, its quality or its author. The grade measures how the tool definitions fit model providers (token cost, schema compatibility, confusable names) as scored by the ToolFit engine at the time of the listing. JSON: append .json. Opt-out: how or hello@youraitools.co.